I believe in brands that create, creators that express, and the beautiful relationship of collaboration between brands and creators.
A brand was once an idea that had impact to as small as one person, and grew because a product or service had the potential to impact many. Brands and what they create have value and purpose.
I believe that humans use tech, like social media, to develop creative "things" - of art, expression, of identity, products, communities, resources, education, entertainment, knowledge and so on. I respect the act of creation, by "online influencers" and content creators.
You see... I look at brands and creators coming together to do GOOD things, like share resources, play, solve people's problems, get personal, ideate and innovate and all in all BE HUMAN. It's an element that has been missing and is de-prioritized the more that influencer marketing becomes commercialized and high-grossing as an industry.
Brands forget about being human and the emotions and experiences that drive brand purchases and loyalty in favor of using "creators" as billboards. Creators forget about their passion, purpose and creativity - and the magic that can be created through partnership never lives up to it's potential to co-create.
As my legacy, I want to help shape the next generation of digital advertising and marketing in a way that merges new technologies with human creativity, impact and purpose. I want to infuse brand experiences' with better consumer value. I want "influencer marketing" to become more powerfully focused on co-creation, collaboration and humanization - and help bridge gaps so campaigns and programs can be way more mutually beneficial and valuable.
Social Creates Impact provides education, resources and workshops that help influencers and brands go "back" to what it means to be "influential", have smoother collaborative partnerships, execute more effective programs and campaigns, have a more impactful, deeper and authentic audience connection and bring more social responsibility and awareness to our online actions. Brands and influencers are educated on the same material to help bring much needed transparency to the influencer industry.
creative & expressive.
Get to know the leader behind the mission.
2009 - 2011
Leveraged my teenaged years as a LiveJournal blogger, website creator and mediocre graphic artist to assist traditional brands in education and hospitality with their first forays into the digital arena.
integrative marketing & branding.
2015 - 2017
Blend Social Marketing continued my love for bringing value to consumers through brand design, capitalizing on my drive to show the incredible impact that these brands can have in helping change the lives of their consumers. Blend Social Marketing focused on integrated marketing with specialty in social media strategy and influencer marketing.
launched first influencer programs.
2011 - 2015
Entered my career as a PR and Marketing Specialist with Percepture and designed (from scratch!) our client's first social media marketing and influencer marketing programs as an offshoot of our PR strategies. The programs were implemented cross-agency and helped our brands add millions of digital impressions and grow our social audiences. Clients included start-up and mid-size companies with specialization in health and wellness, B2B and travel.
Award-Winning Strategy Director.
2017 - 2020
Vice President & Senior Strategy Director at HireInfluence. I designed award-winning interactive campaigns with high end-value to the consumer (Chief Ideator of 'more than just a #ad') - uniting top brands and influencers through digital experiences that engaged consumer needs. Clients included start-ups through Fortune 500 companies including Southwest Airlines, OREO, Eataly, Viacom-CBS, Gilden Apparel, Sour Patch Kids, Macy's, ESPN and adidas.
about me, more
Obsessed with constant learning, ideating and out-of- the-box thinking. Creates something new and valuable wherever she goes. Transplant from the East Coast, now living on the West Coast. Loves reading, art, music, cooking, photography and the ocean. I love creating and designing, photography and editing, graphic design (for fun!) arts and crafts, and coloring. I love to laugh and have a bit of a child-like essence to me. My spirit animal is a monkey. I love hiking and being outdoors an in nature. I'm obsessed with health, wellness, nutrition and the human body. I care about our planet and recently have been an advocate (in my own life at least!) for more sustainable habits. I am honest, loyal, transparent, responsible, open-minded and put extreme value in relationship and connections.